{"success":true,"count":1,"items":[{"videoId":"1NKti9MyAAw","chunkIndex":0,"totalChunks":1,"title":"John Kotter - The Heart of Change","thumbnail":"https://i.ytimg.com/vi/1NKti9MyAAw/hqdefault.jpg?sqp=-oaymwEmCOADEOgC8quKqQMa8AEB-AHeA4AC6AKKAgwIABABGH8gRCgoMA8=&rs=AOn4CLBF9nDsDEewKNubpl6Z8BJc-GCDIQ","duration":318,"uploader":"Dr. John Kotter","youtubeUrl":"https://www.youtube.com/watch?v=1NKti9MyAAw","keywords":["leadership","change-management","organizational-change","psychology","neuroscience","behavior-change","management","culture","communication"],"normalizedKeywords":["리더십·매니지먼트","비즈니스·전략","교육"],"targetAudience":[{"who":"조직 리더","why":"변화 추진 시 사람들의 생각뿐 아니라 감정까지 움직여야 함을 배울 수 있음"},{"who":"팀 매니저","why":"구성원 저항을 줄이고 행동 변화를 이끄는 실무적 관점을 얻을 수 있음"},{"who":"HR·조직개발 담당자","why":"교육과 변화 프로그램을 설계할 때 마음을 움직이는 요소를 참고할 수 있음"}],"normalizedAudience":["지식노동자 일반"],"summary":"존 코터는 큰 변화가 성공하려면 사람들의 '마음과 머리'를 모두 얻어야 한다고 말한다. 일반적인 변화 시도는 생각을 바꾸는 데 80~90%를 쓰지만, 실제로 더 효과적인 변화는 감정과 느낌을 건드리는 데 더 많은 비중을 둔다고 주장한다. 그는 뇌의 구조를 예로 들며, 감정적 반응이 행동 변화에 더 강력한 레버라고 설명한다.\n\n또한 성공적인 변화는 발표나 데이터 전달만으로 이루어지지 않고, 역할모델링과 경험 설계처럼 사람의 느낌을 바꾸는 다양한 방식으로 만들어진다고 강조한다. 결국 변화 리더는 'hearts and minds'를 계속 상기하며, 사람들의 감정과 인식을 함께 움직이는 방식으로 접근해야 한다는 메시지다.","insights":["큰 변화일수록 생각보다 감정을 먼저 움직여야 한다.","대부분의 변화는 생각 설계에 치우쳐 있어 효과가 약하다.","행동 변화는 정보 전달보다 경험과 역할모델링에서 더 잘 생긴다.","감정은 변화 저항을 낮추는 가장 강한 레버다.","'hearts and minds'를 반복해서 의식하는 것 자체가 실행력이다."],"keyClips":[{"clipId":"1NKti9MyAAw:c0:1-4","startSegmentIndex":1,"endSegmentIndex":4,"startTime":6.07,"endTime":59.079,"durationSeconds":53,"preview":"변화의 첫 원칙","mustSee":true},{"clipId":"1NKti9MyAAw:c0:6-10","startSegmentIndex":6,"endSegmentIndex":10,"startTime":67.19,"endTime":173.31900000000002,"durationSeconds":106.1,"preview":"생각만 바꾸는 한계","mustSee":true},{"clipId":"1NKti9MyAAw:c0:11-15","startSegmentIndex":11,"endSegmentIndex":15,"startTime":173.31900000000002,"endTime":239,"durationSeconds":65.7,"preview":"감정이 더 강한 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not just on trying to get people to think differently, which in turn would change their behavior, but to get people to feel differently, which in turn would change their behavior.","startTime":67.19,"endTime":108.32,"durationSeconds":41,"level":"C1","overallScore":9,"rationale":"성공적 변화의 원인을 분석해 통찰과 표현이 풍부함."},{"segmentIndex":3,"text":"In a change process of any kind, if it's significant, you have to, in the words of somebody a long time ago, win over the hearts and the minds of people.","startTime":12.44,"endTime":28.519,"durationSeconds":16,"level":"B2","overallScore":7.8,"rationale":"변화의 핵심 원리를 압축해 말해 통찰 높음."},{"segmentIndex":7,"text":"In a typical change effort that I've seen over the years, if you could somehow do an analysis on those dimensions, the effort to change thinking, the effort to change feeling, I wouldn't be surprised if on average you found it was 90/10, or at best 80/20, with the 90 and the 80 being on the think part.","startTime":108.32,"endTime":132.16,"durationSeconds":24,"level":"C1","overallScore":7.8,"rationale":"생각·감정 비중을 비교해 설명하는 분석형 문장."},{"segmentIndex":13,"text":"And the more emotional piece has a longer history than the thinking side, and it is more tightly connected in a funny way to those nerves that change, regulate our behavior.","startTime":194.239,"endTime":212.92000000000002,"durationSeconds":19,"level":"C1","overallScore":7.8,"rationale":"감정이 행동과 더 밀접하다는 설명이 핵심 통찰임."},{"segmentIndex":14,"text":"And if you want to make somebody change to a significant degree, not just a small degree, that's the more powerful lever.","startTime":212.92000000000002,"endTime":223.28,"durationSeconds":10,"level":"B2","overallScore":7.6,"rationale":"변화를 이끄는 핵심 수단을 직접 제시함."},{"segmentIndex":15,"text":"And in the most successful cases of change that we've studied, and you do that little percentage comparison, it's more like they work 60% on the heart side and 40% on the mind side.","startTime":223.28,"endTime":239,"durationSeconds":16,"level":"B2","overallScore":7.8,"rationale":"성공 사례의 비중 차이를 제시해 설득력 있다."},{"segmentIndex":24,"text":"There's a direct kind of emotion-to-emotion connection that helps you learn something, changes your feelings about something, and changes your behavior.","startTime":270.68,"endTime":283.8,"durationSeconds":13,"level":"C1","overallScore":8,"rationale":"감정 연결이 학습·행동을 바꾼다는 핵심 설명."},{"segmentIndex":25,"text":"There are hundreds of ways that you can create experiences that you can feed even data in a way that doesn't just hit the thinking part but the feeling part, get the behavior change, make the overall change process work.","startTime":283.8,"endTime":304.56,"durationSeconds":21,"level":"C1","overallScore":8.2,"rationale":"데이터 전달 방식의 원리를 실천적으로 제시함."},{"segmentIndex":26,"text":"Go back to the tip in your little brain: the more that you can have that voice reminding you, got to win over the hearts and minds, the better it'll work out.\"","startTime":304.56,"endTime":314.56,"durationSeconds":10,"level":"B2","overallScore":8,"rationale":"핵심 조언을 간결히 재강조해 마무리 효과가 크다."}],"generatedAt":"2026-06-25T00:48:16.103Z","keyClipsTotalSec":279}]}