{"success":true,"count":1,"items":[{"videoId":"2ssUnbrhf_U","chunkIndex":0,"totalChunks":1,"title":"Change Management vs. Change Leadership — What's the Difference?","thumbnail":"https://i.ytimg.com/vi/2ssUnbrhf_U/maxresdefault.jpg","duration":304,"uploader":"Dr. John Kotter","youtubeUrl":"https://www.youtube.com/watch?v=2ssUnbrhf_U","keywords":["leadership","management","organizational-change","strategy","transformation","business","executive"],"normalizedKeywords":["리더십·매니지먼트","비즈니스·전략"],"targetAudience":[{"who":"조직 리더","why":"변화 관리와 변화 리더십의 차이를 이해해 대규모 전환을 설계하는 데 유용함"},{"who":"창업자","why":"빠르게 커지는 환경에서 조직을 통제만 할지, 방향을 이끌지 판단하는 데 도움됨"},{"who":"관리자","why":"기존 관리 방식이 한계에 부딪힐 때 어떤 리더십이 필요한지 감을 잡을 수 있음"}],"normalizedAudience":["창업자·스타트업","디자인 리더·CXO","지식노동자 일반"],"summary":"이 영상은 change management와 change leadership의 차이를 매우 분명하게 구분한다. 전자는 변화를 통제하고 예산·혼란·저항을 줄이는 데 초점이 맞춰진 도구와 프로세스이며, 후자는 대규모 변화를 더 빠르고 스마트하게 추진하는 엔진에 가깝다고 설명한다. 즉, management는 작은 변화와 질서 유지에 강하고, leadership은 큰 도약과 긴박한 상황에서 사람들을 움직이는 힘이라는 것이다.\n\n화자는 오늘날의 세계가 대부분 change management는 잘하지만, 더 큰 도약이 필요한 change leadership은 거의 하지 못한다고 지적한다. 앞으로는 기회 창이 더 짧고 위험은 더 커지기 때문에, 통제만으로는 부족하며 많은 사람을 움직여 속도와 방향을 동시에 만들어내는 능력이 핵심 과제가 될 것이라고 주장한다.","insights":["변화 관리는 혼란을 줄이고 통제하는 기술이다.","변화 리더십은 큰 비전으로 사람들을 빠르게 움직인다.","작은 변화엔 관리가, 큰 도약엔 리더십이 필요하다.","미래의 변화는 더 빠르고 더 위험해서 리더십이 중요해진다.","통제만 잘해선 부족하고, 변화를 추진하는 엔진이 있어야 한다."],"keyClips":[{"clipId":"2ssUnbrhf_U:c0:1-6","startSegmentIndex":1,"endSegmentIndex":6,"startTime":6.829,"endTime":91.92,"durationSeconds":85.1,"preview":"관리와 리더십 차이","mustSee":true},{"clipId":"2ssUnbrhf_U:c0:7-15","startSegmentIndex":7,"endSegmentIndex":15,"startTime":91.92,"endTime":178.48,"durationSeconds":86.6,"preview":"관리 도구의 성격","mustSee":true},{"clipId":"2ssUnbrhf_U:c0:16-25","startSegmentIndex":16,"endSegmentIndex":25,"startTime":178.48,"endTime":241.36,"durationSeconds":62.9,"preview":"리더십은 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ranks, um, bleeding of cash that, uh, you can't afford, um, doesn't happen.","startTime":23.88,"endTime":54.48,"durationSeconds":31,"level":"C1","overallScore":8,"rationale":"변화관리의 기능을 구체적으로 설명."},{"segmentIndex":4,"text":"Change leadership is much more associated with, um, putting an engine on the whole change process and making it go, um, faster, smarter, more efficiently.","startTime":62.68,"endTime":77.36,"durationSeconds":15,"level":"B2","overallScore":8,"rationale":"리더십의 역할을 비유로 선명히 설명."},{"segmentIndex":29,"text":"Uh, change leadership is going to be, uh, the big challenge in the future, and the fact that almost nobody is very good at it is, uh, well, it's obviously a big.\"","startTime":275.919,"endTime":285.919,"durationSeconds":10,"level":"B2","overallScore":7.8,"rationale":"미래 과제와 문제의식을 분명히 한다."},{"segmentIndex":1,"text":"\"There is a difference that is very fundamental, and it's very big, between what is known today as change management and what we have been calling for 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