{"success":true,"count":7,"items":[{"videoId":"4-6lkoCOkhA","chunkIndex":0,"totalChunks":7,"title":"Tylko Talk x Paul Cournet / CLOUD: How Architecture Build Communities — Part 1 of 7","thumbnail":"https://i.ytimg.com/vi/4-6lkoCOkhA/maxresdefault.jpg","duration":3836,"uploader":"tylko","youtubeUrl":"https://www.youtube.com/watch?v=4-6lkoCOkhA","keywords":["architecture","design","materiality","creative-practice","community","career","urbanism","museums"],"normalizedKeywords":["디자인","커리어·성장"],"targetAudience":[{"who":"건축가·공간 디자이너","why":"대형 실무 이후 독립하며 건축의 범위를 어떻게 재정의하는지 볼 수 있음"},{"who":"크리에이티브 디렉터","why":"공간, 전시, 사운드, 출판을 하나의 실천으로 묶는 관점을 얻을 수 있음"},{"who":"디자인 전공 학생","why":"커리어 전환과 자기만의 작업 언어를 만드는 기준을 배울 수 있음"},{"who":"독립을 고민하는 실무자","why":"큰 조직을 떠나 자유와 창의성을 회복한 실제 동기를 참고할 수 있음"}],"normalizedAudience":["프로덕트 디자이너","디자인 리더·CXO","학생·주니어"],"summary":"이 영상은 건축가 폴 쿠르네가 OMA에서 10여 년간 일한 뒤 왜 독립 스튜디오 CLOUD를 시작했는지, 그리고 자신이 생각하는 건축의 확장된 의미가 무엇인지 풀어내는 대화다. 그는 대형 조직에서의 경험이 자신의 교육이었고 값진 자산이었다고 인정하면서도, 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I'm just I just feel it's an incredible vehicle to connect people and uh and then cloud with cloud basically I've been always just fascinated by this idea that well we can design a store which is not a store.","startTime":339.759,"endTime":404.24,"durationSeconds":64,"level":"C1","overallScore":9,"rationale":"창작 여정과 건축관을 깊게 설명한 핵심."},{"segmentIndex":42,"text":"I love to have conversations and for me for instance tonight this is architecture you know like the fact that we are together in a room and then bringing two people and bringing people together and then having a conversation this is the core of what architecture really is about.","startTime":469.12,"endTime":483.12,"durationSeconds":14,"level":"B2","overallScore":8.8,"rationale":"건축의 본질을 새롭게 정의하는 통찰."},{"segmentIndex":46,"text":"you just projects are so big and the compromises are so strong that essentially you lose touch with quality and when I left that was one of my big driver to be like I want to go back to quality and I think in the moment now in time where you know we've seen centuries of modernity and modernization that have you know it's like been like this crazy process of like I don't know of building stuff of adding stuff I just feel that we are in a moment in time where especially us as architect but creatives whoever you guys are if you're like artists or creatives or in any kind of way I feel this thing of materiality is a very good way to uh approach architecture and then trying to find back this touch and feeling of like materiality.","startTime":516,"endTime":566.8,"durationSeconds":51,"level":"C1","overallScore":8.8,"rationale":"물질성 회복의 필요를 강하게 설파함."},{"segmentIndex":9,"text":"But I think also again to if you want to like create a um a practice that is really yours and that is deeply personal more and more I also feel that actually uh the best way to do so are just to create your own brief and this is only possible when you engage in yeah conversation with people that understand that you know and maybe there's not it's hard to find those people but I strive for that you know I strive for finding people that's uh that all of a sudden you just connect the dots together and then you end up that ends up becoming a project and sometimes there's a sort of a business model behind it and then you're like oh okay we're going to do I don't know u a magazine and we're going to sell it you know or we're going to do a media platform and then we're going to find a client that's going to pay for it but in a lot of cases so for instance in the case of album to talk about that we launched in Milan it was just me and my friends from apartmentto magazine having conversations for like a year and then just hanging out at dinners and then and just hanging out at dinners and then discussing just ideas and then um and then at some point saying hey let's create together a new platform we're not going to do a magazine because the magazine is very hard to run we've done it before them with apart me with capsule it relies on like regular schedule of publication it relates on uh brands that just want to get ads in your magazine it's just it's a lot of work so we're like hey let's do something digital that will leave online you know it's just very easy to produce you get a really big reach out of it and then we just launched it you know we just took over a very small space in Milan which is called Benet it's a bar it's like not even half that space so it was very modest but uh but it was amazing you know and we did it and we just brought a lot of people together and then when you have like thousand plus people coming to you for the opening and a lot of your friends and people you know and friends of friends I think it's the best feeling and we'll see what happens to it.","startTime":1288.32,"endTime":1407.919,"durationSeconds":120,"level":"C1","overallScore":9,"rationale":"창작 방식과 성장 원리를 깊게 설명함."},{"segmentIndex":7,"text":"uh but um I think it's just a tool and then uh yeah it will change a lot the way we work and the way we do things but I think the thing that I'm kind of convinced honestly is that at the end of the day AI will not be able to give you a new point of view about things and about the world and yes you know if you ask can you create a design for me it will probably do it but I think what is so unique about the real creative person is that unique point of view and maybe I'm wrong and maybe in 10 years I'm I'll be totally wrong but I feel like what AI cannot do is to take that personal point of view you have as a person and as a human being and that is at the end of the day when people call you as a creative a designer or graphic designer web designer whatever you do in life you know then they want your point of view you know and I think a lot of uh things can be replaced by artificial intelligence But if you're strong enough to have like a deeply personal point of view and a story to tell, then I don't know if a computer can replace that, you know.","startTime":2487.119,"endTime":2513.28,"durationSeconds":26,"level":"C1","overallScore":8.8,"rationale":"창의성의 핵심을 명확히 정리함."},{"segmentIndex":1,"text":"we do uh with commercial clients, we're creating spaces that have uh technically zero commercial value because it's I think you need as a brand spaces that show that you care about your people and [music] it's you add so much to your value of your brand by creating a space for free where you can come for a coffee in the city than having a showroom where you can sell shelf because you can do that online anyways and I think a lot of more and more you know there's this also postcoid there's this idea of like being analog and being having this in real life uh moments because people just want to hang out and be together and I think if you think of it of perspective from the consumers because it's always about that like what do you guys want you know do you guys want a showroom or do you want a space where you can listen to talks and 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sure.","startTime":3001.99,"endTime":3086.559,"durationSeconds":85,"level":"C1","overallScore":8.8,"rationale":"브랜드 가치에 대한 통찰과 자연표현이 풍부함."},{"segmentIndex":27,"text":"But um just at some point is not enough you know and I feel after co especially so that was yeah four plus years ago I felt it was just time for a change and at that time I just felt like that was not necessarily the place for me anymore to grow or be creative in my own way and the only way to be more fulfilled was just to start something different and that happened to be my little studio.","startTime":259.44,"endTime":284.8,"durationSeconds":25,"level":"C1","overallScore":7.8,"rationale":"성장과 충만감에 대한 통찰이 선명함."},{"segmentIndex":45,"text":"I think one thing also to talk about my first career or my past career uh I felt like by being an architect on very large scale projects you lose sense with materiality.","startTime":504.24,"endTime":516,"durationSeconds":12,"level":"B2","overallScore":7.6,"rationale":"대형 프로젝트의 한계를 짚는 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sound.","startTime":2151.68,"endTime":2166.8,"durationSeconds":15,"level":"C1","overallScore":7.6,"rationale":"핵심 통찰이 직접적으로 제시됨."},{"segmentIndex":8,"text":"Um and I think if yeah if I could give you a trick [laughter] I think the what I love or don't know I guess it feeds my design process so the way I think about things but just surround yourself by interesting people and whether they are good friends whether they are doing the same thing as you or something very different but all of your ideas you can think as much as possible or like do the hard thing just on your own just uh working really hard which you have to do in any case but this thing of like just surround founding yourself by inspiring people would make the whole difference and uh yeah if I don't know if I yeah good give an advice or what I really get my inspiration from is like this thing of music you know if I think Ben was not playing ping pong with me and like pushing me and me pushing him and that would have never 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So for me coming from France and public school and working there for 10 year 10 years that was really my education and I made my education by working.","startTime":226.239,"endTime":237.92000000000002,"durationSeconds":12,"level":"B2","overallScore":6.8,"rationale":"일을 통한 배움이라는 관점이 분명함."},{"segmentIndex":36,"text":"Uh that becomes a project where you develop a sound system um or work on exhibitions or make a book.","startTime":404.24,"endTime":409.919,"durationSeconds":6,"level":"B2","overallScore":6.8,"rationale":"건축의 확장성을 구체 예로 보여줌."},{"segmentIndex":41,"text":"Um, every project is a kind of new uh type of project and indeed I I'm also having a bit sometimes a hard time trying to explain to people what we do because people are like for instance just to give you another type of project we just launched now in Milan a new media platform called album uh with my friends from apartmentto magazine uh and I have someone coming to me on the opening night the person was like oh yeah you're the podcast guy and I was like So kind of am I mean yeah I'm I love having conversations with people and recording it and that becomes a podcast but uh that I guess that makes me a podcast guy now [laughter] but uh but that's not really the core of what I do.","startTime":425.52,"endTime":469.12,"durationSeconds":44,"level":"C1","overallScore":7.2,"rationale":"정체성 혼란과 핵심 업무를 생생히 보여줌."},{"segmentIndex":44,"text":"All of that kind of interests me, you know, and as um trying to rationalize what we're doing or trying to yeah find a red thread across everything we do.","startTime":493.039,"endTime":504.24,"durationSeconds":11,"level":"B2","overallScore":6.8,"rationale":"다양한 작업을 관통하는 원리를 찾는 통찰."},{"segmentIndex":47,"text":"So materiality meaning um you know like the sense of creating something um and then trying to find quality in the materials you were going to use and creating storytelling around them.","startTime":566.8,"endTime":580.24,"durationSeconds":13,"level":"B2","overallScore":6.8,"rationale":"물질성의 의미를 학습적으로 풀어줌."},{"segmentIndex":3,"text":"But try to reverse that scale and say well actually you could start from the ground up and then start from like materials and try to tell a story about locality and craftsmanship and resources and that informs the design process and that defines like your final shape.","startTime":608.959,"endTime":624.56,"durationSeconds":16,"level":"C1","overallScore":6.8,"rationale":"설계 철학과 과정 통찰이 뚜렷함."},{"segmentIndex":4,"text":"So that's a little bit what we're doing and I think it's just very exciting and we're learning a lot through that and uh yeah so therefore materiality >> and um I wanted to ask also because uh Omar recently published a book uh which is more of a manifesto it's called architecture against architecture and it really dissects this crisis um facing 21st century architectural profession and it opens with a really blunt claim that architecture in its current form has lost all credibility and uh this is I feel like sort of you brushed uh with talking about uh modernity and losing the contact to materiality.","startTime":624.56,"endTime":669.2,"durationSeconds":45,"level":"C1","overallScore":6.6,"rationale":"크레딧 위기와 물성 문제를 연결함."},{"segmentIndex":12,"text":"So I think yeah architecture is in crisis but I also feel for instance when I graduated or I didn't graduate actually I never finished school but when I finished school it was 2009 that was just after the crisis of 2008 and uh at that time I was like oh I'm not going to find any work you know and um but I think it's the in moments of crisis in the toughest moments that actually the most interesting uh outcomes come out so probably now we are in a current crisis isn't that will probably last for long. 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was very modest but uh but it was amazing you know and we did it and we just brought a lot of people together and then when you have like thousand plus people coming to you for the opening and a lot of your friends and people you know and friends of friends I think it's the best feeling and we'll see what happens to it.","startTime":1288.32,"endTime":1407.919,"durationSeconds":120,"level":"C1","overallScore":9,"rationale":"창작 방식과 성장 원리를 깊게 설명함."},{"segmentIndex":7,"text":"uh but um I think it's just a tool and then uh yeah it will change a lot the way we work and the way we do things but I think the thing that I'm kind of convinced honestly is that at the end of the day AI will not be able to give you a new point of view about things and about the world and yes you know if you ask can you create a design for me it will probably do it but I think what is so unique about the real creative person is that unique point of view and maybe I'm wrong and maybe in 10 years I'm I'll be totally 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coffee in the city than having a showroom where you can sell shelf because you can do that online anyways and I think a lot of more and more you know there's this also postcoid there's this idea of like being analog and being having this in real life uh moments because people just want to hang out and be together and I think if you think of it of perspective from the consumers because it's always about that like what do you guys want you know do you guys want a showroom or do you want a space where you can listen to talks and have a free coffee and I think the m the maths are very easy you just want to come hang out have a coffee have a great drink and meet people uh bring your friends and come back you know and if as a brand you're able to create spaces for that either permanently or through events uh bring DJs organize parties yes it feels like a lot of probably investments but at the end of the day what you if the brand puts that puts it into the perspective of the shoes of the customers hopefully tomorrow you will go to your friends and say I had a great time at this tilos showroom you know and we had such a great time and then through the world of mouse I think it just create this like yeah cultural relevance that um more and more brands will have to tap into and uh and I think the brands that understand that are the ones that I think will really like strive in the coming like five to 10 years for sure.","startTime":3001.99,"endTime":3086.559,"durationSeconds":85,"level":"C1","overallScore":8.8,"rationale":"브랜드 가치에 대한 통찰과 자연표현이 풍부함."},{"segmentIndex":27,"text":"But um just at some point is not enough you know and I feel after co especially so that was yeah four plus years ago I felt it was just time for a change and at that time I just felt like that was not necessarily the place for me anymore to grow or be creative in my own way and the only way to be more fulfilled was just to start something different and that happened to be my little 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I'm like I quit I was 32 and I feel like I retired from like corporate architecture like an early age uh but it was you know it's like and now indeed I have my own architecture studio in Rotterdam still Um I think it's it was like I worked there for like yeah over a decade and I think you know this I was very young when I uh joined there.","startTime":187.68,"endTime":226.239,"durationSeconds":39,"level":"C1","overallScore":7.2,"rationale":"퇴사 계기와 변화 이유를 풀어낸 핵심 대목."},{"segmentIndex":24,"text":"I was I just turned 22. So for me coming from France and public school and working there for 10 year 10 years that was really my education and I made my education by working.","startTime":226.239,"endTime":237.92000000000002,"durationSeconds":12,"level":"B2","overallScore":6.8,"rationale":"일을 통한 배움이라는 관점이 분명함."},{"segmentIndex":36,"text":"Uh that becomes a project where you develop a sound system um or work on exhibitions or make a book.","startTime":404.24,"endTime":409.919,"durationSeconds":6,"level":"B2","overallScore":6.8,"rationale":"건축의 확장성을 구체 예로 보여줌."},{"segmentIndex":41,"text":"Um, every project is a kind of new uh type of project and indeed I I'm also having a bit sometimes a hard time trying to explain to people what we do because people are like for instance just to give you another type of project we just launched now in Milan a new media platform called album uh with my friends from apartmentto magazine uh and I have someone coming to me on the opening night the person was like oh yeah you're the podcast guy and I was like So kind of am I mean yeah I'm I love having conversations with people and recording it and that becomes a podcast but uh that I guess that makes me a podcast guy now [laughter] but uh but that's not really the core of what I do.","startTime":425.52,"endTime":469.12,"durationSeconds":44,"level":"C1","overallScore":7.2,"rationale":"정체성 혼란과 핵심 업무를 생생히 보여줌."},{"segmentIndex":44,"text":"All of that kind of interests me, you know, and as um trying to rationalize what we're doing or trying to yeah find a red thread across everything we do.","startTime":493.039,"endTime":504.24,"durationSeconds":11,"level":"B2","overallScore":6.8,"rationale":"다양한 작업을 관통하는 원리를 찾는 통찰."},{"segmentIndex":47,"text":"So materiality meaning um you know like the sense of creating something um and then trying to find quality in the materials you were going to use and creating storytelling around them.","startTime":566.8,"endTime":580.24,"durationSeconds":13,"level":"B2","overallScore":6.8,"rationale":"물질성의 의미를 학습적으로 풀어줌."},{"segmentIndex":3,"text":"But try to reverse that scale and say well actually you could start from the ground up and then start from like materials and try to tell a story about locality and craftsmanship and resources and that informs the design process and that defines like your final shape.","startTime":608.959,"endTime":624.56,"durationSeconds":16,"level":"C1","overallScore":6.8,"rationale":"설계 철학과 과정 통찰이 뚜렷함."},{"segmentIndex":4,"text":"So that's a little bit what we're doing and I think it's just very exciting and we're learning a lot through that and uh yeah so therefore materiality >> and um I wanted to ask also because uh Omar recently published a book uh which is more of a manifesto it's called architecture against architecture and it really dissects this crisis um facing 21st century architectural profession and it opens with a really blunt claim that architecture in its current form has lost all credibility and uh this is I feel like sort of you brushed uh with talking about uh modernity and losing the contact to materiality.","startTime":624.56,"endTime":669.2,"durationSeconds":45,"level":"C1","overallScore":6.6,"rationale":"크레딧 위기와 물성 문제를 연결함."},{"segmentIndex":12,"text":"So I think yeah architecture is in crisis but I also feel for instance when I graduated or I didn't graduate actually I never finished school but when I finished school it was 2009 that was just after the crisis of 2008 and uh at that time I was like oh I'm not going to find any work you know and um but I think it's the in moments of crisis in the toughest moments that actually the most interesting uh outcomes come out so probably now we are in a current crisis isn't that will probably last for long. 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so big and the compromises are so strong that essentially you lose touch with quality and when I left that was one of my big driver to be like I want to go back to quality and I think in the moment now in time where you know we've seen centuries of modernity and modernization that have you know it's like been like this crazy process of like I don't know of building stuff of adding stuff I just feel that we are in a moment in time where especially us as architect but creatives whoever you guys are if you're like artists or creatives or in any kind of way I feel this thing of materiality is a very good way to uh approach architecture and then trying to find back this touch and feeling of like materiality.","startTime":516,"endTime":566.8,"durationSeconds":51,"level":"C1","overallScore":8.8,"rationale":"물질성 회복의 필요를 강하게 설파함."},{"segmentIndex":9,"text":"But I think also again to if you want to like create a um a practice that is really yours and that is deeply personal more and more I also 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then at some point saying hey let's create together a new platform we're not going to do a magazine because the magazine is very hard to run we've done it before them with apart me with capsule it relies on like regular schedule of publication it relates on uh brands that just want to get ads in your magazine it's just it's a lot of work so we're like hey let's do something digital that will leave online you know it's just very easy to produce you get a really big reach out of it and then we just launched it you know we just took over a very small space in Milan which is called Benet it's a bar it's like not even half that space so it was very modest but uh but it was amazing you know and we did it and we just brought a lot of people together and then when you have like thousand plus people coming to you for the opening and a lot of your friends and people you know and friends of friends I think it's the best feeling and we'll see what happens to it.","startTime":1288.32,"endTime":1407.919,"durationSeconds":120,"level":"C1","overallScore":9,"rationale":"창작 방식과 성장 원리를 깊게 설명함."},{"segmentIndex":7,"text":"uh but um I think it's just a tool and then uh yeah it will change a lot the way we work and the way we do things but I think the thing that I'm kind of convinced honestly is that at the end of the day AI will not be able to give you a new point of view about things and about the world and yes you know if you ask can you create a design for me it will probably do it but I think what is so unique about the real creative person is that unique point of view and maybe I'm wrong and maybe in 10 years I'm I'll be totally wrong but I feel like what AI cannot do is to take that personal point of view you have as a person and as a human being and that is at the end of the day when people call you as a creative a designer or graphic designer web designer whatever you do in life you know then they want your point of view you know and I 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I think if you think of it of perspective from the consumers because it's always about that like what do you guys want you know do you guys want a showroom or do you want a space where you can listen to talks and have a free coffee and I think the m the maths are very easy you just want to come hang out have a coffee have a great drink and meet people uh bring your friends and come back you know and if as a brand you're able to create spaces for that either permanently or through events uh bring DJs organize parties yes it feels like a lot of probably investments but at the end of the day what you if the brand puts that puts it into the perspective of the shoes of the customers hopefully tomorrow you will go to your friends and say I had a great time at this tilos showroom you know and we had such a great time and then through the world of mouse I think it just create this like yeah cultural relevance that um more and more brands will have to tap into and uh and I think the brands that understand that are the ones that I think will really like strive in the coming like five to 10 years for sure.","startTime":3001.99,"endTime":3086.559,"durationSeconds":85,"level":"C1","overallScore":8.8,"rationale":"브랜드 가치에 대한 통찰과 자연표현이 풍부함."},{"segmentIndex":27,"text":"But um just at some point is not enough you know and I feel after co especially so that was yeah four plus years ago I felt it was just time for a change and at that time I just felt like that was not necessarily the place for me anymore to grow or be creative in my own way and the only way to be more fulfilled was just to start something different and that happened to be my little studio.","startTime":259.44,"endTime":284.8,"durationSeconds":25,"level":"C1","overallScore":7.8,"rationale":"성장과 충만감에 대한 통찰이 선명함."},{"segmentIndex":45,"text":"I think one thing also to talk about my first career or my past career uh I felt like by being an architect on very large scale projects you lose sense with materiality.","startTime":504.24,"endTime":516,"durationSeconds":12,"level":"B2","overallScore":7.6,"rationale":"대형 프로젝트의 한계를 짚는 통찰."},{"segmentIndex":11,"text":"That's the reality of it that also like I feel a lot of people are like not really running for quick whims and I understand everybody's got to pay bills and everybody has like responsibilities and we have kids and all of these things but if you're able to create project that have a deep cultural value I feel in a lot of cases if you work hard enough you will be able to turn that into something uh you know sustainable and that can sustain itself and that can pay itself and pay the investments.","startTime":1422.88,"endTime":1454.559,"durationSeconds":32,"level":"C1","overallScore":7.8,"rationale":"문화적 가치와 지속가능성에 대한 조언임."},{"segmentIndex":42,"text":"I feel like >> yeah, I think the biggest learning that I'm still realizing now is that you can have the best sound system ever, but if your space is [ __ ] it's going to sound like [ __ ] And that is crazy how much space influence the way you experience sound.","startTime":2151.68,"endTime":2166.8,"durationSeconds":15,"level":"C1","overallScore":7.6,"rationale":"핵심 통찰이 직접적으로 제시됨."},{"segmentIndex":8,"text":"Um and I think if yeah if I could give you a trick [laughter] I think the what I love or don't know I guess it feeds my design process so the way I think about things but just surround yourself by interesting people and whether they are good friends whether they are doing the same thing as you or something very different but all of your ideas you can think as much as possible or like do the hard thing just on your own just uh working really hard which you have to do in any case but this thing of like just surround founding yourself by inspiring people would make the whole difference and uh yeah if I don't know if I yeah good give an advice or what I really get my inspiration from is like this thing of music you know if I think Ben was not playing ping pong with me and like pushing me and me pushing him and that would have never happened you know but it's just when you have those conversation that it can lead to something um so um yeah that's that Um, and then what else?","startTime":3667.92,"endTime":3728.64,"durationSeconds":61,"level":"C1","overallScore":8,"rationale":"조언과 경험이 길게 이어지는 핵심 발화."},{"segmentIndex":23,"text":"last time where we organized a party here we had DJs and then here to use the talk as we were discussing it that we could organize talks and events so it's actually very nice to see that this is possible uh why did I leave uh yeah I don't know I was one day making a joke that I I'm like I quit I was 32 and I feel like I retired from like corporate architecture like an early age uh but it was you know it's like and now indeed I have my own architecture studio in Rotterdam still Um I think it's it was like I worked there for like yeah over a decade and I think you know this I was very young when I uh joined 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So for me coming from France and public school and working there for 10 year 10 years that was really my education and I made my education by working.","startTime":226.239,"endTime":237.92000000000002,"durationSeconds":12,"level":"B2","overallScore":6.8,"rationale":"일을 통한 배움이라는 관점이 분명함."},{"segmentIndex":36,"text":"Uh that becomes a project where you develop a sound system um or work on exhibitions or make a book.","startTime":404.24,"endTime":409.919,"durationSeconds":6,"level":"B2","overallScore":6.8,"rationale":"건축의 확장성을 구체 예로 보여줌."},{"segmentIndex":41,"text":"Um, every project is a kind of new uh type of project and indeed I I'm also having a bit sometimes a hard time trying to explain to people what we do because people are like for instance just to give you another type of project we just launched now in Milan a new media platform called album uh with my friends from apartmentto magazine uh and I have someone coming to me on the opening night the person was like oh yeah you're the podcast guy and I was like So kind of am I mean yeah I'm I love having conversations with people and recording it and that becomes a podcast but uh that I guess that makes me a podcast guy now [laughter] but uh but that's not really the core of what I do.","startTime":425.52,"endTime":469.12,"durationSeconds":44,"level":"C1","overallScore":7.2,"rationale":"정체성 혼란과 핵심 업무를 생생히 보여줌."},{"segmentIndex":44,"text":"All of that kind of interests me, you know, and as um trying to rationalize what we're doing or trying to yeah find a red thread across everything we do.","startTime":493.039,"endTime":504.24,"durationSeconds":11,"level":"B2","overallScore":6.8,"rationale":"다양한 작업을 관통하는 원리를 찾는 통찰."},{"segmentIndex":47,"text":"So materiality meaning um you know like the sense of creating something um and then trying to find quality in the materials you were going to use and creating storytelling around them.","startTime":566.8,"endTime":580.24,"durationSeconds":13,"level":"B2","overallScore":6.8,"rationale":"물질성의 의미를 학습적으로 풀어줌."},{"segmentIndex":3,"text":"But try to reverse that scale and say well actually you could start from the ground up and then start from like materials and try to tell a story about locality and craftsmanship and resources and that informs the design process and that defines like your final shape.","startTime":608.959,"endTime":624.56,"durationSeconds":16,"level":"C1","overallScore":6.8,"rationale":"설계 철학과 과정 통찰이 뚜렷함."},{"segmentIndex":4,"text":"So that's a little bit what we're doing and I think it's just very exciting and we're learning a lot through that and uh yeah so therefore materiality >> and um I wanted to ask also because uh Omar recently published a book uh which is more of a manifesto it's called architecture against architecture and it really dissects this crisis um facing 21st century architectural profession and it opens with a really blunt claim that architecture in its current form has lost all credibility and uh this is I feel like sort of you brushed uh with talking about uh modernity and losing the contact to materiality.","startTime":624.56,"endTime":669.2,"durationSeconds":45,"level":"C1","overallScore":6.6,"rationale":"크레딧 위기와 물성 문제를 연결함."},{"segmentIndex":12,"text":"So I think yeah architecture is in crisis but I also feel for instance when I graduated or I didn't graduate actually I never finished school but when I finished school it was 2009 that was just after the crisis of 2008 and uh at that time I was like oh I'm not going to find any work you know and um but I think it's the in moments of crisis in the toughest moments that actually the most interesting uh outcomes come out so probably now we are in a current crisis isn't that will probably last for long. 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way for me to learn from like cities and travel that I was doing at that time and so I think I've been generally always very architecture for me has been a way to connect with people and I have a sort of broader understanding of like just building buildings and I mean I'm excited about like the act of doing architecture but more than just the process of it I'm just I just feel it's an incredible vehicle to connect people and uh and then cloud with cloud basically I've been always just fascinated by this idea that well we can design a store which is not a store.","startTime":339.759,"endTime":404.24,"durationSeconds":64,"level":"C1","overallScore":9,"rationale":"창작 여정과 건축관을 깊게 설명한 핵심."},{"segmentIndex":42,"text":"I love to have conversations and for me for instance tonight this is architecture you know like the fact that we are together in a room and then bringing two people and bringing people together and then having a conversation this is the core of what architecture really is 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So for me coming from France and public school and working there for 10 year 10 years that was really my education and I made my education by working.","startTime":226.239,"endTime":237.92000000000002,"durationSeconds":12,"level":"B2","overallScore":6.8,"rationale":"일을 통한 배움이라는 관점이 분명함."},{"segmentIndex":36,"text":"Uh that becomes a project where you develop a sound system um or work on exhibitions or make a book.","startTime":404.24,"endTime":409.919,"durationSeconds":6,"level":"B2","overallScore":6.8,"rationale":"건축의 확장성을 구체 예로 보여줌."},{"segmentIndex":41,"text":"Um, every project is a kind of new uh type of project and indeed I I'm also having a bit sometimes a hard time trying to explain to people what we do because people are like for instance just to give you another type of project we just launched now in Milan a new media platform called album uh with my friends from apartmentto magazine uh and I have someone coming to me on the opening night the person was like oh yeah you're the podcast guy and I was like So kind of am I mean yeah I'm I love having conversations with people and recording it and that becomes a podcast but uh that I guess that makes me a podcast guy now [laughter] but uh but that's not really the core of what I do.","startTime":425.52,"endTime":469.12,"durationSeconds":44,"level":"C1","overallScore":7.2,"rationale":"정체성 혼란과 핵심 업무를 생생히 보여줌."},{"segmentIndex":44,"text":"All of that kind of interests me, you know, and as um trying to rationalize what we're doing or trying to yeah find a red thread across everything we do.","startTime":493.039,"endTime":504.24,"durationSeconds":11,"level":"B2","overallScore":6.8,"rationale":"다양한 작업을 관통하는 원리를 찾는 통찰."},{"segmentIndex":47,"text":"So materiality meaning um you know like the sense of creating something um and then trying to find quality in the materials you were going to use and creating storytelling around them.","startTime":566.8,"endTime":580.24,"durationSeconds":13,"level":"B2","overallScore":6.8,"rationale":"물질성의 의미를 학습적으로 풀어줌."},{"segmentIndex":3,"text":"But try to reverse that scale and say well actually you could start from the ground up and then start from like materials and try to tell a story about locality and craftsmanship and resources and that informs the design process and that defines like your final shape.","startTime":608.959,"endTime":624.56,"durationSeconds":16,"level":"C1","overallScore":6.8,"rationale":"설계 철학과 과정 통찰이 뚜렷함."},{"segmentIndex":4,"text":"So that's a little bit what we're doing and I think it's just very exciting and we're learning a lot through that and uh yeah so therefore materiality >> and um I wanted to ask also because uh Omar recently published a book uh which is more of a manifesto it's called architecture against architecture and it really dissects this crisis um facing 21st century architectural profession and it opens with a really blunt claim that architecture in its current form has lost all credibility and uh this is I feel like sort of you brushed uh with talking about uh modernity and losing the contact to materiality.","startTime":624.56,"endTime":669.2,"durationSeconds":45,"level":"C1","overallScore":6.6,"rationale":"크레딧 위기와 물성 문제를 연결함."},{"segmentIndex":12,"text":"So I think yeah architecture is in crisis but I also feel for instance when I graduated or I didn't graduate actually I never finished school but when I finished school it was 2009 that was just after the crisis of 2008 and uh at that time I was like oh I'm not going to find any work you know and um but I think it's the in moments of crisis in the toughest moments that actually the most interesting uh outcomes come out so probably now we are in a current crisis isn't that will probably last for long. 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So for me coming from France and public school and working there for 10 year 10 years that was really my education and I made my education by working.","startTime":226.239,"endTime":237.92000000000002,"durationSeconds":12,"level":"B2","overallScore":6.8,"rationale":"일을 통한 배움이라는 관점이 분명함."},{"segmentIndex":36,"text":"Uh that becomes a project where you develop a sound system um or work on exhibitions or make a book.","startTime":404.24,"endTime":409.919,"durationSeconds":6,"level":"B2","overallScore":6.8,"rationale":"건축의 확장성을 구체 예로 보여줌."},{"segmentIndex":41,"text":"Um, every project is a kind of new uh type of project and indeed I I'm also having a bit sometimes a hard time trying to explain to people what we do because people are like for instance just to give you another type of project we just launched now in Milan a new media platform called album uh with my friends from apartmentto magazine uh and I have someone coming to me on the opening night the person was like oh yeah you're the podcast guy and I was like So kind of am I mean yeah I'm I love having conversations with people and recording it and that becomes a podcast but uh that I guess that makes me a podcast guy now [laughter] but uh but that's not really the core of what I do.","startTime":425.52,"endTime":469.12,"durationSeconds":44,"level":"C1","overallScore":7.2,"rationale":"정체성 혼란과 핵심 업무를 생생히 보여줌."},{"segmentIndex":44,"text":"All of that kind of interests me, you know, and as um trying to rationalize what we're doing or trying to yeah find a red thread across everything we do.","startTime":493.039,"endTime":504.24,"durationSeconds":11,"level":"B2","overallScore":6.8,"rationale":"다양한 작업을 관통하는 원리를 찾는 통찰."},{"segmentIndex":47,"text":"So materiality meaning um you know like the sense of creating something um and then trying to find quality in the materials you were going to use and creating storytelling around them.","startTime":566.8,"endTime":580.24,"durationSeconds":13,"level":"B2","overallScore":6.8,"rationale":"물질성의 의미를 학습적으로 풀어줌."},{"segmentIndex":3,"text":"But try to reverse that scale and say well actually you could start from the ground up and then start from like materials and try to tell a story about locality and craftsmanship and resources and that informs the design process and that defines like your final shape.","startTime":608.959,"endTime":624.56,"durationSeconds":16,"level":"C1","overallScore":6.8,"rationale":"설계 철학과 과정 통찰이 뚜렷함."},{"segmentIndex":4,"text":"So that's a little bit what we're doing and I think it's just very exciting and we're learning a lot through that and uh yeah so therefore materiality >> and um I wanted to ask also because uh Omar recently published a book uh which is more of a manifesto it's called architecture against architecture and it really dissects this crisis um facing 21st century architectural profession and it opens with a really blunt claim that architecture in its current form has lost all credibility and uh this is I feel like sort of you brushed uh with talking about uh modernity and losing the contact to materiality.","startTime":624.56,"endTime":669.2,"durationSeconds":45,"level":"C1","overallScore":6.6,"rationale":"크레딧 위기와 물성 문제를 연결함."},{"segmentIndex":12,"text":"So I think yeah architecture is in crisis but I also feel for instance when I graduated or I didn't graduate actually I never finished school but when I finished school it was 2009 that was just after the crisis of 2008 and uh at that time I was like oh I'm not going to find any work you know and um but I think it's the in moments of crisis in the toughest moments that actually the most interesting uh outcomes come out so probably now we are in a current crisis isn't that will probably last for long. 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think in the moment now in time where you know we've seen centuries of modernity and modernization that have you know it's like been like this crazy process of like I don't know of building stuff of adding stuff I just feel that we are in a moment in time where especially us as architect but creatives whoever you guys are if you're like artists or creatives or in any kind of way I feel this thing of materiality is a very good way to uh approach architecture and then trying to find back this touch and feeling of like materiality.","startTime":516,"endTime":566.8,"durationSeconds":51,"level":"C1","overallScore":8.8,"rationale":"물질성 회복의 필요를 강하게 설파함."},{"segmentIndex":9,"text":"But I think also again to if you want to like create a um a practice that is really yours and that is deeply personal more and more I also feel that actually uh the best way to do so are just to create your own brief and this is only possible when you engage in yeah conversation with people that understand that you 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sure.","startTime":3001.99,"endTime":3086.559,"durationSeconds":85,"level":"C1","overallScore":8.8,"rationale":"브랜드 가치에 대한 통찰과 자연표현이 풍부함."},{"segmentIndex":27,"text":"But um just at some point is not enough you know and I feel after co especially so that was yeah four plus years ago I felt it was just time for a change and at that time I just felt like that was not necessarily the place for me anymore to grow or be creative in my own way and the only way to be more fulfilled was just to start something different and that happened to be my little studio.","startTime":259.44,"endTime":284.8,"durationSeconds":25,"level":"C1","overallScore":7.8,"rationale":"성장과 충만감에 대한 통찰이 선명함."},{"segmentIndex":45,"text":"I think one thing also to talk about my first career or my past career uh I felt like by being an architect on very large scale projects you lose sense with materiality.","startTime":504.24,"endTime":516,"durationSeconds":12,"level":"B2","overallScore":7.6,"rationale":"대형 프로젝트의 한계를 짚는 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sound.","startTime":2151.68,"endTime":2166.8,"durationSeconds":15,"level":"C1","overallScore":7.6,"rationale":"핵심 통찰이 직접적으로 제시됨."},{"segmentIndex":8,"text":"Um and I think if yeah if I could give you a trick [laughter] I think the what I love or don't know I guess it feeds my design process so the way I think about things but just surround yourself by interesting people and whether they are good friends whether they are doing the same thing as you or something very different but all of your ideas you can think as much as possible or like do the hard thing just on your own just uh working really hard which you have to do in any case but this thing of like just surround founding yourself by inspiring people would make the whole difference and uh yeah if I don't know if I yeah good give an advice or what I really get my inspiration from is like this thing of music you know if I think Ben was not playing ping pong with me and like pushing me and me pushing him and that would have never 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So for me coming from France and public school and working there for 10 year 10 years that was really my education and I made my education by working.","startTime":226.239,"endTime":237.92000000000002,"durationSeconds":12,"level":"B2","overallScore":6.8,"rationale":"일을 통한 배움이라는 관점이 분명함."},{"segmentIndex":36,"text":"Uh that becomes a project where you develop a sound system um or work on exhibitions or make a book.","startTime":404.24,"endTime":409.919,"durationSeconds":6,"level":"B2","overallScore":6.8,"rationale":"건축의 확장성을 구체 예로 보여줌."},{"segmentIndex":41,"text":"Um, every project is a kind of new uh type of project and indeed I I'm also having a bit sometimes a hard time trying to explain to people what we do because people are like for instance just to give you another type of project we just launched now in Milan a new media platform called album uh with my friends from apartmentto magazine uh and I have someone coming to me on the opening night the person was like oh yeah you're the podcast guy and I was like So kind of am I mean yeah I'm I love having conversations with people and recording it and that becomes a podcast but uh that I guess that makes me a podcast guy now [laughter] but uh but that's not really the core of what I do.","startTime":425.52,"endTime":469.12,"durationSeconds":44,"level":"C1","overallScore":7.2,"rationale":"정체성 혼란과 핵심 업무를 생생히 보여줌."},{"segmentIndex":44,"text":"All of that kind of interests me, you know, and as um trying to rationalize what we're doing or trying to yeah find a red thread across everything we do.","startTime":493.039,"endTime":504.24,"durationSeconds":11,"level":"B2","overallScore":6.8,"rationale":"다양한 작업을 관통하는 원리를 찾는 통찰."},{"segmentIndex":47,"text":"So materiality meaning um you know like the sense of creating something um and then trying to find quality in the materials you were going to use and creating storytelling around them.","startTime":566.8,"endTime":580.24,"durationSeconds":13,"level":"B2","overallScore":6.8,"rationale":"물질성의 의미를 학습적으로 풀어줌."},{"segmentIndex":3,"text":"But try to reverse that scale and say well actually you could start from the ground up and then start from like materials and try to tell a story about locality and craftsmanship and resources and that informs the design process and that defines like your final shape.","startTime":608.959,"endTime":624.56,"durationSeconds":16,"level":"C1","overallScore":6.8,"rationale":"설계 철학과 과정 통찰이 뚜렷함."},{"segmentIndex":4,"text":"So that's a little bit what we're doing and I think it's just very exciting and we're learning a lot through that and uh yeah so therefore materiality >> and um I wanted to ask also because uh Omar recently published a book uh which is more of a manifesto it's called architecture against architecture and it really dissects this crisis um facing 21st century architectural profession and it opens with a really blunt claim that architecture in its current form has lost all credibility and uh this is I feel like sort of you brushed uh with talking about uh modernity and losing the contact to materiality.","startTime":624.56,"endTime":669.2,"durationSeconds":45,"level":"C1","overallScore":6.6,"rationale":"크레딧 위기와 물성 문제를 연결함."},{"segmentIndex":12,"text":"So I think yeah architecture is in crisis but I also feel for instance when I graduated or I didn't graduate actually I never finished school but when I finished school it was 2009 that was just after the crisis of 2008 and uh at that time I was like oh I'm not going to find any work you know and um but I think it's the in moments of crisis in the toughest moments that actually the most interesting uh outcomes come out so probably now we are in a current crisis isn't that will probably last for long. 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