{"success":true,"count":1,"items":[{"videoId":"BLBRRNwMZNE","chunkIndex":0,"totalChunks":1,"title":"This Is Boring But It’ll Make You Insanely Good at NEGOTIATING","thumbnail":"https://i.ytimg.com/vi/BLBRRNwMZNE/maxresdefault.jpg","duration":690,"uploader":"LITTLE BIT BETTER","youtubeUrl":"https://www.youtube.com/watch?v=BLBRRNwMZNE","keywords":["negotiation","conflict-resolution","business","communication","psychology","decision-making","problem-solving","harvard","bargaining"],"normalizedKeywords":["비즈니스·전략","리더십·매니지먼트","커리어·성장"],"targetAudience":[{"who":"직장인 협상자","why":"연봉, 일정, 조건 조율처럼 실무 협상에서 바로 쓸 수 있음"},{"who":"관리자","why":"갈등을 관계 손상 없이 풀어내는 협상 프레임이 필요함"},{"who":"예비 창업자","why":"투자자·파트너와의 협상에서 원칙과 대안을 세우는 데 유용함"},{"who":"학생","why":"협상과 갈등 해결의 기본 원리를 사례로 쉽게 익힐 수 있음"}],"normalizedAudience":["지식노동자 일반","학생·주니어"],"summary":"이 영상은 하버드 협상 프로젝트와 『Getting to Yes』의 핵심 원칙을 바탕으로, 협상을 '누가 이기느냐'의 싸움이 아니라 서로의 이해관계를 만족시키는 문제 해결 과정으로 재정의한다. 창문, 케이크, 오렌지 사례를 통해 50/50 타협보다 더 나은 해법이 가능하다는 점을 보여주고, 협상의 4단계 프레임워크를 제시한다: 이해관계에 집중하기, 공정한 기준 사용하기, 상호이익 옵션 만들기, 사람과 문제 분리하기.\n\n후반부에서는 더러운 수법, 상대의 권력 우위, 개인 공격에 대응하는 법도 다룬다. 특히 BATNA(협상 결렬 시 최선의 대안)를 미리 준비해야 협상력이 생기며, 관계를 미리 쌓고 감정적으로 방어하지 않는 태도가 협상 성공률을 높인다고 강조한다.","insights":["협상은 이기는 게임이 아니라 함께 좋은 답을 찾는 과정이다.","입장보다 이해관계를 물어야 숨은 해법이 보인다.","공정한 기준을 끌어오면 감정싸움을 규칙싸움으로 바꿀 수 있다.","BATNA가 있어야 협상은 굴복이 아니라 선택이 된다.","사람과 문제를 분리해야 관계를 지키며 요구할 수 있다."],"keyClips":[{"clipId":"BLBRRNwMZNE:c0:4-26","startSegmentIndex":4,"endSegmentIndex":26,"startTime":13.88,"endTime":110.719,"durationSeconds":96.8,"preview":"협상의 본질","mustSee":true},{"clipId":"BLBRRNwMZNE:c0:30-45","startSegmentIndex":30,"endSegmentIndex":45,"startTime":121.479,"endTime":189.12,"durationSeconds":67.6,"preview":"이해관계부터 묻기","mustSee":true},{"clipId":"BLBRRNwMZNE:c0:46-65","startSegmentIndex":46,"endSegmentIndex":65,"startTime":189.12,"endTime":294.639,"durationSeconds":105.5,"preview":"공정한 기준 세우기","mustSee":true},{"clipId":"BLBRRNwMZNE:c0:66-80","startSegmentIndex":66,"endSegmentIndex":80,"startTime":294.639,"endTime":368.52,"durationSeconds":73.9,"preview":"상호이익 만들기","mustSee":true},{"clipId":"BLBRRNwMZNE:c0:81-101","startSegmentIndex":81,"endSegmentIndex":101,"startTime":368.52,"endTime":476.599,"durationSeconds":108.1,"preview":"사람과 문제 분리","mustSee":false},{"clipId":"BLBRRNwMZNE:c0:102-129","startSegmentIndex":102,"endSegmentIndex":129,"startTime":476.599,"endTime":593.48,"durationSeconds":116.9,"preview":"강한 상대 대응","mustSee":true},{"clipId":"BLBRRNwMZNE:c0:129-137","startSegmentIndex":129,"endSegmentIndex":137,"startTime":587.36,"endTime":636.959,"durationSeconds":49.6,"preview":"공격받을 때의 태도","mustSee":true}],"curatedSegments":[{"segmentIndex":24,"text":"If the parent had asked why they wanted the orange, both kids could have gotten 100% of what they wanted.","startTime":94.439,"endTime":100.07900000000001,"durationSeconds":6,"level":"B2","overallScore":8.8,"rationale":"핵심 교훈이 매우 선명하고 실용적."},{"segmentIndex":26,"text":"As you can see from these examples, negotiation is about finding a solution that leaves both sides happy without hurting the relationship.","startTime":102.32,"endTime":110.719,"durationSeconds":8,"level":"B2","overallScore":8.8,"rationale":"협상 정의를 잘 압축한 핵심 문장."},{"segmentIndex":30,"text":"Step number one: focus on interests, not positions.","startTime":121.479,"endTime":126.2,"durationSeconds":5,"level":"B2","overallScore":9,"rationale":"핵심 원칙이 간결하고 기억하기 좋음."},{"segmentIndex":86,"text":"Your goal in negotiation is to be soft on the person but hard on the problem.","startTime":388.039,"endTime":393.44,"durationSeconds":5,"level":"B2","overallScore":8.8,"rationale":"핵심 원칙과 표현 모두 매우 강함."},{"segmentIndex":125,"text":"The more easily you can walk away from negotiation, the greater your power.","startTime":567.399,"endTime":572.2,"durationSeconds":5,"level":"B2","overallScore":8.8,"rationale":"협상력의 원리를 명확히 설명함."},{"segmentIndex":126,"text":"Developing your BATNA not only enables you to determine what a minimally acceptable agreement is, it will probably raise that minimum.","startTime":572.2,"endTime":580.9590000000001,"durationSeconds":9,"level":"C1","overallScore":9,"rationale":"개념 설명과 고급 표현이 모두 풍부함."},{"segmentIndex":4,"text":"Negotiation isn't about splitting things 50/50 or insisting on your way or my way.","startTime":13.88,"endTime":20.4,"durationSeconds":7,"level":"B2","overallScore":8,"rationale":"협상 원칙 제시, 표현도 유용함."},{"segmentIndex":6,"text":"If you're asking who is winning, you've already lost.","startTime":22.119,"endTime":26.84,"durationSeconds":5,"level":"B2","overallScore":7.6,"rationale":"역설적 교훈이 뚜렷한 문장."},{"segmentIndex":15,"text":"The librarian listens to both and then goes and opens the window in another room, bringing in fresh air without disturbing the papers.","startTime":44.32,"endTime":53.359,"durationSeconds":9,"level":"B2","overallScore":7.8,"rationale":"창의적 해결책과 표현이 함께 좋음."},{"segmentIndex":20,"text":"Since the person cutting knows that the other side picks first, he will split it evenly to avoid getting a smaller piece.","startTime":71.24,"endTime":78.96000000000001,"durationSeconds":8,"level":"B2","overallScore":8,"rationale":"원리 설명이 명확하고 표현도 좋음."},{"segmentIndex":32,"text":"It illustrates a common problem in negotiations, where people focus too much on their positions instead of arguing about positions.","startTime":130.2,"endTime":138.4,"durationSeconds":8,"level":"B2","overallScore":8,"rationale":"문제 원인을 일반화해 설명함."},{"segmentIndex":35,"text":"Positions are clear and specific; interests might be hidden or vague.","startTime":145.48,"endTime":150,"durationSeconds":5,"level":"B2","overallScore":7.8,"rationale":"입장과 이해관계 차이를 잘 설명함."},{"segmentIndex":42,"text":"If you want them to listen to your interests, start by showing you care and understand theirs.","startTime":169.04,"endTime":175.72,"durationSeconds":7,"level":"B2","overallScore":8,"rationale":"설득 순서를 제시해 실전성이 높음."},{"segmentIndex":45,"text":"To turn your interests into real options, ask yourself: if they agree with me tomorrow, what do I want them to do?","startTime":181.12,"endTime":189.12,"durationSeconds":8,"level":"B2","overallScore":8.2,"rationale":"실행 질문 틀이 매우 유용함."},{"segmentIndex":46,"text":"Step number two: use fair standards.","startTime":189.12,"endTime":193,"durationSeconds":4,"level":"B1","overallScore":7.6,"rationale":"핵심 원칙 제시로 통찰성이 높음."},{"segmentIndex":49,"text":"Instead of arguing back and forth, use objective criteria to decide.","startTime":201.599,"endTime":206.07999999999998,"durationSeconds":4,"level":"B2","overallScore":8,"rationale":"실전 대안 제시와 표현이 좋음."},{"segmentIndex":51,"text":"Objective criteria are unbiased rules that don't depend on personal opinions.","startTime":214.84,"endTime":220.31900000000002,"durationSeconds":5,"level":"B2","overallScore":7.8,"rationale":"개념 정의가 명확해 학습 가치 높음."},{"segmentIndex":54,"text":"But if you say, \"Let's check the rules or regulations,\" it shifts focus from what you want to what the rules say.","startTime":233.28,"endTime":241.48,"durationSeconds":8,"level":"B2","overallScore":8.2,"rationale":"말하기 틀과 전략이 모두 매우 유용함."},{"segmentIndex":60,"text":"Where do you suggest we look for a standard to resolve this question?\"","startTime":268.04,"endTime":272.15999999999997,"durationSeconds":4,"level":"B2","overallScore":8.2,"rationale":"표준 찾기 질문 틀이 매우 실용적."},{"segmentIndex":65,"text":"By focusing on fair standards, you can turn a clash of interests into a shared goal.","startTime":289.199,"endTime":294.639,"durationSeconds":5,"level":"B2","overallScore":7.8,"rationale":"협상 원리를 압축해 보여주는 문장."}],"generatedAt":"2026-06-25T00:28:21.424Z","keyClipsTotalSec":504}]}