{"success":true,"count":1,"items":[{"videoId":"kwkGX-PlTxs","chunkIndex":0,"totalChunks":1,"title":"Steve Jobs on Starting A Business","thumbnail":"https://i.ytimg.com/vi/kwkGX-PlTxs/hqdefault.jpg","duration":607,"uploader":"Entrepreneur's Sayings","youtubeUrl":"https://www.youtube.com/watch?v=kwkGX-PlTxs","keywords":["startup","leadership","product-strategy","entrepreneurship","customer-experience","recruiting","vision","innovation"],"normalizedKeywords":["리더십·매니지먼트","비즈니스·전략","프로덕트"],"targetAudience":[{"who":"초기 단계 창업자","why":"비전, 채용, 제품 방향을 어떻게 잡아야 하는지 직접 배울 수 있음"},{"who":"프로덕트 매니저","why":"고객 경험에서 출발해 기술로 역설계하는 사고가 유용함"},{"who":"예비 창업자","why":"돈보다 문제와 열정에서 시작해야 한다는 기준을 세울 수 있음"}],"normalizedAudience":["창업자·스타트업","프로덕트 매니저·기획자"],"summary":"이 영상에서 스티브 잡스는 회사를 키우는 데 필요한 핵심 원칙들을 압축적으로 말한다. 시작 단계에서는 비전을 계속 되새기고, 제품보다 먼저 고객 경험을 생각하며, 채용과 조직 운영도 그 비전을 기준으로 해야 한다는 점을 강조한다. 또한 창업은 돈을 벌기 위한 수단이 아니라, 세상에 꼭 내놓고 싶은 아이디어를 구현하려는 집념에서 출발해야 오래 버틸 수 있다고 말한다.\n\n그는 애플의 사례를 통해, 초반에는 친구를 위해 만든 제품이 입소문을 타며 회사가 되었고, 이후에는 '무엇을 만들 수 있나'가 아니라 '고객에게 어떤 혜택을 줄 수 있나'에서 전략을 시작했다고 설명한다. 짧은 미래만 보고 집중해야 한다는 관점, 적은 일에 집중해 훌륭하게 끝내는 방식, 그리고 리더는 말보다 행동으로 문화를 퍼뜨려야 한다는 메시지도 반복된다.","insights":["비전은 한 번 말해선 유지되지 않고 반복돼야 한다.","회사는 고객 경험에서 출발해야 방향이 흔들리지 않는다.","창업 동기는 돈보다 문제의식과 열정이어야 오래 간다.","리더십은 말이 아니라 기준과 행동으로 전염된다.","집중은 더 많이 하는 게 아니라 더 많이 거절하는 것이다."],"keyClips":[{"clipId":"kwkGX-PlTxs:c0:1-2","startSegmentIndex":1,"endSegmentIndex":2,"startTime":4.1,"endTime":30.359,"durationSeconds":26.3,"preview":"비전은 반복돼야 산다","mustSee":false},{"clipId":"kwkGX-PlTxs:c0:4-8","startSegmentIndex":4,"endSegmentIndex":8,"startTime":31.92,"endTime":143.52,"durationSeconds":111.6,"preview":"창업은 생각보다 크다","mustSee":true},{"clipId":"kwkGX-PlTxs:c0:9-13","startSegmentIndex":9,"endSegmentIndex":13,"startTime":143.52,"endTime":209.31,"durationSeconds":65.8,"preview":"고객에서 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what you believe is great work and the only way to do great work is to love what you do if you haven't found it yet keep looking and don't settle as with all matters of the heart you'll know when you find it and like any great relationship it just gets better and better as the years roll on so keep looking don't settle did you ever want to give up did you ever think of giving up oh there were moments where it was pretty tough there have been moments but no.","startTime":209.31,"endTime":254.04,"durationSeconds":45,"level":"B2","overallScore":10,"rationale":"명언급 조언으로 통찰·표현 모두 최고급."},{"segmentIndex":8,"text":"and we realize that we're going to be judged like every other startup from here on out and that is by what our product is and how timely we bring it to market and getting a consensus on a common vision we wanted people that were insanely great at what they did but work we're not necessarily those seasoned professionals but who has on at the tips of their fingers and in their passion 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ago and that's an incredible feeling to know that you had something to do with it a and B to know it can be done to know that you can plant something in the world and it'll grow and change the world ever so slightly [Music] whether next can be a viable business is something only time will tell but Steve Jobs passionate commitment to his vision is clear and his certainty that it can be achieved and is worth achieving is a conviction to be observed in all successful entrepreneurs [Music].###END###.","startTime":563.11,"endTime":573.11,"durationSeconds":10,"level":"C1","overallScore":8.8,"rationale":"창업 의미를 성찰하며 표현도 매우 풍부함."},{"segmentIndex":1,"text":"there needs to be someone who is sort of the keeper and reiterate er of the vision because there's just a ton of work to do and a lot of times you know when you have to walk a thousand miles and you take the first step it looks like a long ways.","startTime":4.1,"endTime":16.83,"durationSeconds":13,"level":"C1","overallScore":8,"rationale":"비전 유지 원칙과 유용한 표현이 풍부."},{"segmentIndex":6,"text":"and we had this and that but the bottom line is the world doesn't really care what the world cares about is what we produce we've been a startup for six months we've been spending money like we've in a start-up for six months and in some areas we've really produced a lot we've got a lot to show for six months in some areas in other areas we don't have a lot to show for six months so.","startTime":79.17,"endTime":99.27000000000001,"durationSeconds":20,"level":"C1","overallScore":7.8,"rationale":"성과 중심 관점이 분명하고 표현도 좋음."},{"segmentIndex":28,"text":"I haven't seen very many of those succeed the ones that succeed are people that come sometimes they don't even want to start a company they just have an idea that they want to get out express out into the world and oftentimes they have to start a company because nobody else will listen to them the company of 10,000 people ###QUESTION1###how do you permeate the message throughout all the employees.","startTime":347.74,"endTime":369.58,"durationSeconds":22,"level":"C1","overallScore":7.8,"rationale":"성공 동기 통찰과 실전 표현이 함께 있음."},{"segmentIndex":32,"text":"and they want to be recognized for it when if they do a really great job so we just try to allow people to do the best work of their lives at Apple and get it out to twenty five million customers that we have and that's very exciting and when you're working on something and you know this works out up to twenty five million people are going to use this it's very motivating and it's not just twenty five million of our customers but other companies tend to follow us you know it takes them a few years but other companies tend to copy what we do if it works and so we can influence the whole industry do you see what do how do you see yourself ten years from now you know my headlights are not that 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it to the marketplace you've got to do a part number system you've got to go get bank accounts you've got to set up charts general Ledger's get a management information system get a little kitchen set up get a coffee maker all this stuff well my first saying is that the honeymoon is over all of those wonderful things that we got for just being are now sort of just old news we are like every other startup we've been a company now for six months and yes you could say that well we had a you know lawsuit for four of those months.","startTime":41.579,"endTime":79.17,"durationSeconds":38,"level":"C1","overallScore":7.2,"rationale":"창업 업무 열거와 관용표현이 풍부함."},{"segmentIndex":27,"text":"I say forget it that's not a good enough reason most people that have started companies because they want to make lots of money.","startTime":340.03,"endTime":347.74,"durationSeconds":8,"level":"B2","overallScore":7,"rationale":"동기 비판 조언이 분명하고 표현도 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